MILLER LITE
•
MILLER LITE •
TASTES GREAT, LESS FILLING
In 1975, famous athletes began arguing over whether Miller Lite was better because it had Great Taste or Less Filling. In 2024, we re-launched the most famous beer campaign of all time with new athletes, and a very confused and hungry Luke Wilson.
Launch Film:
TV Spots:
Posters:
Case Study:
Beertape Trailer:
What Was On The Tape:
